Cadbury Creme Egg

How do you eat yours?

Cadbury Creme Egg

by Lynne Hand

Cadbury Chocolate is a household name in the UK, and the Cadbury Creme Egg, a brand of chocolate egg produced by Cadbury is their best selling confectionery item between January 1st and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million.


The first filled eggs were manufactured by the Cadbury Brothers in the early 1920s, but the Creme Egg in its current form was not released until 1971. The eggs are manufactured at the Bournville factory in Birmingham "lays" the eggs at a rate of 66,000 every hour (1.5 million per day), they are also manufactured at other Cadbury factories in countries such as New Zealand.  All in all over 300 million Cadbury Creme Eggs are made each year, with a third being exported. In the UK, over 200 million Creme Eggs are sold annually, 3 for every person in the UK.  Cadbury describe it as "an Easter icon across the globe".

The Creme egg has a thick milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and albumen of an egg.  This fondant filling is solid when the eggs are made, and then injected with an enzyme which causes it to liquify into the gooey substance found in the finished product. Yum.

The eggs are usually sold individually, but you can buy multipacks, you just can't eat them all.

In recent times, the creme egg has been marketed in the UK and Ireland with the question "How do you eat yours?" and in Australia with the slogan "Don't get caught with egg on your face". Australia has also used a variation on the UK question, using the slogan "How do you do it?" Over the years, there have been several major Cadbury's Creme Egg advertising campaigns.

According to the Cadbury website people do eat their eggs in a variety of ways:-

  • 53% of people bite off the top, lick out the 'creme' then eat the chocolate.

  • 20% just bite straight through.

  • 16% use their finger to scoop out the 'creme'.

And how people unwrap their eggs can also reflect their eating style:-

  • Delicate Peelers - To achieve a considered, methodical & subtle eat.

  • Stage Peelers - Who unwrap just enough to keep the 'creme' off their fingers.

  • Quick Discarders - Who rip off the foil as they just can't wait to eat their Creme Egg.