Cllever use of Geordie (North East of England) dialect by The Sun for the headline on a story that, , according to figures released by Sainsbury's, vain Geordie men buy more beauty products than any other Brits.

The headline reads: 'Why Eyebrow Pet', a play on the Geordie phrase "Why Aye" (why of course) and pet which is used as a term of endearment.