A straightforward play on words in the Daily Star's headline of 'Alicia Keys: I'm Bury Famous.' This is on a picture story of singer Alicia Keys looking lifeless in a coffin after suffering a 'digital death' to help raise funds for World Aids Day. Keys joined other celebrities in the event in which they vowed to sign off social network sites, especially Facebook and Twitter, until £750,000 had been raised. As part of the campaign they took part in a series of shock pictures depicting their own funerals. The Star headline substituted 'Bury' for 'Very'.