Business English

How Important is it to Have A Professional Logo Designed for Your Business?

 

There are many things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. 

  

A logo (from the Greek λογότυπος = logotipos) is a graphic element, symbol, or icon of a trademark or brand.

A unique logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.

 

LEN Learn English Network

When you're sitting on a train or on a 'plane, or eating on your own in a restaurant, you can't help but look at the people around you. I think humans are innately social beings rather than solitary. You can only glance at them for a second otherwise people start to shift in their seats, because they feel that you are starting to invade their personal space. How often have you imagined what people are like just from that brief observation? If I am bored on a long journey I will often do this. We may use certain clues to help us in this quest, what they are wearing for example, and I have blogged on this before.

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