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Director: Hiya.

Model1: Hi.

Director: Okay, so, I'm just going to give you some actions to do. I want you to do the first thing that comes to mind. Show me what it looks like to run like a girl.

Model2: Oh, my hair. Oh god.

Director: Show me what it looks like to fight like a girl.

Director: Now, throw like a girl.

Model3: My name is Dakota, and I'm 10 years old.

Director: Show me what it looks like to run like a girl.

Director: Throw like a girl.

Director: Fight like a girl.

Director: What does it mean to you when I say, "Run like a girl"?

Model4: It means, run as fast as you can.

Director: So, do you think you just insulted your sister?

Model5: No! I mean, yeah, I insulted girls, but not my sister.

Director: Is "like a girl" a good thing?

Model6: Actually, I don't know what it really... if it's a bad thing or a good thing. It sounds like a bad thing, it sounds like you're trying to humiliate someone. 

Director: So, when they're in that vulnerable time, between 10 and 12, how do you think it affects them when somebody uses "like a girl" as an insult?

Model1: I think it definitely drops their self-confidence, and um, really puts them down, because during that time they're already trying to figure themselves out, and when somebody says, "You hit like a girl", it's like, "Well what does that mean?"  Coz they think they're a strong person.  It's kind of like telling them that they're weak, and they're not as good as them.

Director: And, what advice do you have to young girls, who are told they, "run like a girl, kick like a girl, hit like a girl, shoot like a girl"? 

Model7: Keep doin' it, coz it's workin'.  If somebody else says that running like a girl, or kicking like a girl, or shooting like a girl, is something that you shouldn't be doing, that's they're problem.  Because, if you're still scoring, and you're still getting to the ball on time, and you're still being first, you're doing it right. It doesn't matter what they say. I mean, yes, I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning, like a girl, because I am a girl, and that's not something that I should be ashamed of. So, I'm going to do it anyway. That's what they should do.

Director: If I asked you to run like a girl now, would you do it differently? 

Model8: I would run like myself. 

Director: Would you like a chance to redo it?

Model8: Yeah.

Model9: Why can't, "run like a girl", also mean "win the race"?

!Note - Always is a brand of feminine hygiene products, including pantiliners, and feminine wipes, produced by Procter & Gamble.