Business English,

  • A Professional Logo - Business English

    How Important is it to Have A Professional Logo Designed for Your Business?

     

    There are many things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. 

  • Beware of Barketing - Business English

    What is Barketing?

    Barketing is a cross between marketing and barking like a dog. Barking is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs. You annoy customers with your message attempt, sound like the rest of the pack and display no finesse.

    Barketing is any form of marketing that looks and sounds like "me too" to your prospects. It feels to your market like you are competing for attention by shouting louder.

  • Beyond Procrastination

    Procrastination

    8 Questions To Ask Yourself

    Why am I constantly putting things off? Why don't I do the things I'm supposed" to do, but don't really want to? Why do I always seem to be forcing myself to do things? Whether it's chores at home, work for school, or projects at work, how do I get beyond procrastination? Most often, something is operating "underneath" the procrastination. Asking yourself these nine questions and spending some conscious time reflecting on your responses can help you uncover why you are resisting doing what needs to be done and support you to move beyond procrastination.

  • Body Language at a Job Interview

    Job Seekers

    The rules as regards to applying for jobs have been subject to enormous changes lately, and if you haven't been job hunting for a while, it can come as a bit of a shock: In the past, people preferred a hand-written application letter, but it is becoming more and more common these days to find and apply for a vacancy via the internet.  More and more often it is enough to email your C.V., or simply place your C.V. on the web, and because of this, the application procedure often goes more quickly, and you can find yourself invited for a job interview before you know it.

    Of course you can find lots of information about how to apply for jobs on the net, and there is lots of guidance about how to write your application letter, the clothes that you should wear and even how to conduct yourself at the interview. However, although the importance of body language is often mentioned, it doesn’t always get the attention it deserves. After all, before a word has even been spoken, your body language will have already given people their first impression of you. And we all know, first impressions count.

  • Business and Sport - Business English Articles

    shaking hands

     

    On paper, it seems perfect: the world of business using its money to help develop sport. In fact, over the last few years companies have given billions of pounds to athletes, teams and sports events.

    But are the aims of business and sport really the same? And when business and sport forget their social duties, aren’t they letting down each other (not to mention sports fans)?

  • Business Ethics

    Basic Definition of Business Ethics

    by Angela Wills

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    One of the traits I've always prided myself with is having great ethics.

    I believe ethics comes down to having a fundamental need for fairness, equality, humility and genuine concern for others.

     

  • Business Ethics: An Oxymoron

    Business E.T.H.I.C.S

    “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” Douglas Adams

    Ask anyone in the world of business whether corporate ethics is an oxymoron and you are likely to get a somewhat awkward answer, full of platititudes and guff. Of course everyone believes that businesses should operate in an ethical manner, but the sad truth is that many people are willing to sacrifice their morals if it means adding a few extra zeros to their pay cheques. Some people call it "pushing the envelope", and seem to think that if it isn't strictly against the law, then it's okay.

    Nowadays, it seems that every few weeks a business scandal makes the headlines.  Whilst you would assume that only large corporations could be at the centre of such a scandal, today even the little guys are having their business ethics questioned. We have looked at a few recent case studies, large and small.

  • How To Complain & Get Results - Business English

    Complaining

    What are you upset about? Are you angry, annoyed, irritated about something or someone? Do you have a grievance? Have you been offended or treated unfairly? You can complain and get results. If you have a problem with your school, city, county, state, or national government you can do something about it. Or if you have disputes with your landlord, a business or company, you can use the following steps to DO SOMETHING ABOUT IT.

    SEND A LETTER.

  • Job Interviews - Business English Articles

    shaking hands

    Top Ten Tips to a Winning Job Interview

    There are 10 easy ways to help make your job interview go smoothly. Review these steps, practice and relax. After all, what is the worst thing that can happen? For many people the worst thing that can happen is "rejection" - not getting an offer. Try to look at the job interview as a learning experience.

  • Make a blockbuster film - Business English

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    How much do I need to make a blockbuster film?

    With the summer film season in full swing, some of you may be wondering how much money you need to make your own blockbuster film. After all, with the latest Batman adventure, The Dark Knight, earning almost $200 million in the first few days of its worldwide release, who wouldn’t be tempted to make a film and retire on the proceeds?

  • Mini-Reports and White Papers - Business English

    Writing Mini-Reports and White Papers


    It's May and the flowers are all set to sprout abundantly, as spring shifts into top gear. With that in mind, we're gearing up as well into a more substantive form of writing. Last month we dealt with Emails and Memos, which are more in line with a shorter-form of compact writing. This month we're discussing Mini-Reports and White Papers. Two slightly more involved forms of writing that businesses utilize to convey information.

  • Remembering Names

    How can you memorise people’s names?

    At company meetings and conferences you often meet new people. When these people introduce themselves to you, you have to concentrate on their names and try to remember them. At least, this is how it should work. In reality it’s quite a challenge for many people to link all those new faces and their accompanying names together.

    Unfortunately, it often turns out to be so difficult for us that we don’t even try, which is a huge pity because people like to listen to their own names more than anything else. Hearing your name is like music to your ears. It gives people a feeling of validation.

    Good to know, but what can you do when you find it difficult to remember names?  Don’t worry, I’m going to make some suggestions that will make it possible for you to remember a large number of names in a short period of time.

  • Sustaining Profit - Business English

    How to Sustain Profits by Creating New Products and Services Related to Your Business

    One of the most important ways to sustain profits in any niche-related business is to create new products and services that your targeted audience will be eager to buy. With a bit of effort, you can accomplish this in a number of ways.

    The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what your customers and potential customers really need, and how much they are willing to pay for it. In other words, know your niche and you will only create products that you are certain will sell. 

  • SWOT Analysis - Business English

    SWOT Analysis


    What is it and Why is it Important to Your Business?

    by Leo Thomas

    SWOT analysis or position analysis is a crucial exercise that all businesses should undertake at regular intervals, whether they are new or old. It is basically a critical appraisal of the Strengths and Weaknesses, Opportunities and Threats in relation to the internal and environmental factors affecting a business.

  • The Power of Words - Business English

     

    How to Avoid Stomping on Personal and Customer Relationships

    "The power of the word is real whether or not you are conscious of it. Your own words are the bricks and mortar of the dreams you want to realize. Behind every word flows energy." Sonia Choquette

  • The Price of Ethics - Business English

     

     

    We all want to believe that practicing good ethics in both our personal and professional lives is the right thing to do; that we should not wrong, cheat, or defraud others. The reality though is we have allowed unscrupulous ethical practices to creep into our lives like a vine that starts at the root and, if left unchecked, slowly climbs the tree and eventually strangles it. The current recession is indicative of how we are all having to pay a hefty price for ethical corruption, e.g.; companies are closing, people are out of work, houses have been foreclosed, retirement funds are depleted causing people to work longer and creating a crowded job market for young people to enter. Some would say the recession is a simple matter of economics and nothing else. Nonsense.

  • Working At Home - Business English

    Advantages and Disadvantages of Working at Home

    by Suzanne E Morrison

    If you are starting a home business it is important to think about why you want to do this and also what the pros and cons of working from home full time will be.

    At the time of writing I have been working from home full time for just over one year. Prior to that I worked full time for a big company for over 12 years. Before I took the plunge and decided to work from home full time I had to consider carefully why I wanted to do this and what the advantages and disadvantages were going to be. Here are what I see as the main positives and negatives, based on my experience from both sides of the fence.

  • Writing Emails and Memos- Business English

    Writing Emails and Memos

    Communicating effectively in business involves using words in a variety of formats. Whether as part of a speech or a sales brochure, or in a host of other ways, your goal is to get your message across clearly with words. When people understand your message they understand your business and its purpose better.

    Consider the plethora of words that are part of a corporation's annual report. These words accompany the financial statements and their myriad of numbers. Words explain what a business did in the past, what they are currently doing, and what they plan to do in the future. In addition, words often form the narratives that help explain the "story" behind the "numbers" in business.

    We're going to look at the simplest forms of business communications this month, emails and memos. In subsequent months, we'll look at more complicated forms of writing.

  • Writing Newsletters - Business English

    The Business of Writing Newsletters


    As we continue our series on different types of business writing, we're looking at a popular form that many businesses use: the business newsletter.

    Newsletters are an effective way to keep individuals and other businesses informed about an enterprise. Newsletters are typically monthly, although some are weekly or even quarterly. They provide specialized information to those with an interest in a company and all they offer.

  • You Can't Buy Time - Business English

    No one could call me a clock watcher, but I seem to be surrounded by clocks, they are everywhere: one on the computer screen, another on the microwave, and the stove, as well as a wall clock, and one which is very decorative, but which is only correct twice a day as it stopped working long ago.  All this in only one room. Even our new washing machine has a clock so that you can set it ahead in order to make use of cheaper night time electricity.