Business Analysis,

  • SWOT Analysis - Business English

    SWOT Analysis


    What is it and Why is it Important to Your Business?

    by Leo Thomas

    SWOT analysis or position analysis is a crucial exercise that all businesses should undertake at regular intervals, whether they are new or old. It is basically a critical appraisal of the Strengths and Weaknesses, Opportunities and Threats in relation to the internal and environmental factors affecting a business.